We’ve Moved: North End Is Now on the Boulevard

We are so excited to officially welcome you to our new home at 233 N. Cloverdale Blvd—right on the boulevard and next to our friends at Plank Coffee. This move feels like a natural evolution of North End, bringing more vibrancy, energy, and connection into our space.

Being on the boulevard means more life, more community, and more of what we love most—events, gathering, and creative energy. Our new location allows us to expand the North End experience while staying deeply true to who we are. You’ll find familiar favorites alongside exciting new additions that make shopping feel inspiring and fun.

We’ve introduced new sections we’ve been dreaming about for a while. An apothecary, a vintage collection, expanded gifting, and a more honed-in curation of styles that feel effortless yet elevated. Every piece is chosen with intention, designed to support your individuality and help you express your personal style.

This move isn’t about reinventing the wheel, it’s about reinventing yourself. Staying true to being you while welcoming fresh energy, playful spring styles, and accessories that light your fire. We want North End to feel like a place you come to feel inspired, seen, and energized.

Come grab a coffee, wander the boulevard, and experience our new space. We can’t wait to welcome you in.

From our hearts,

Bri + Mollie

North End | Let's Talk Shop

Style Resolutions We’re Actually Keeping

Let’s be honest — most “style resolutions” don’t last past January. But these? These are the kind worth keeping:

1. Wear what feels good. No more saving the “special” pieces for later.

2. Buy with intention. Choose items you love, not just what’s trending.

3. Repeat outfits proudly. Confidence is the best accessory.

4. Play again. Try prints, textures, and colors that spark joy.

5. Support small. Where you shop matters — and we’re so grateful when you choose local.

6. 
   

Style should never be about pressure — it’s about presence. Being here, now, in your own skin, and loving what you see in the mirror.

Here’s to keeping resolutions that fill your closet and your heart.

From our hearts,

Bri + Mollie

North End | Let's Talk Shop

The Heart of Holiday Giving

Gift giving should feel joyful — not like a checklist.We always say the best gifts are the ones that whisper, I thought of you.

When we shop for our loved ones, we’re thinking about moments, not price tags: That perfect sweater your sister will wear all winter. A neckalce that makes your best friend’s style look effortless. .A cozy jacket that makes your morning walk just a little warmer.

At North End, every item has a story — and we love helping you find the ones that fit your people best. If you ever feel stuck, come in. We’ll help you pick something meaningful (and probably wrap it up cute, too).

Because giving is an act of love — and we’re here to make that easier, more beautiful, and more intentional this holiday season.

From our hearts,

Bri + Mollie

North End | Let's Talk Shop