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Our North End brick & mortar sprang to life from a grand idea: to create a haven for Cloverdale ladies to snag comfy and cute California-style outfits, sprinkled with top-notch customer care, with our aim to ensure you always leave feeling and looking your best. We carry clothing lines that offer the best-quality of comfortable and stylish fashions that won't break the bank, and we are all about casual fashion that combines timeless closet staples mixed with special unique pieces that effortlessly elevate your style. 

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Our lil’ boutique in Cloverdale was given the name North End as an homage for our darling town being the last stop on your travels through Sonoma County. For all you Bay Area adventurer seekers, we are located just under 75 miles North of the Golden Gate Bridge and minutes away from miles upon miles of vineyards and wine tasting excursions. Situated near Yorty Creek and Lake Sonoma, our downtown area is filled with delightful restaurants and one-of-a-kind shops just waiting for you to enjoy, so swing by sometime for some retail therapy, a chit chat, or just come and relax in our awesome hangout - we guarantee you'll soak up every second of the North End Experience! Come visit North End at our new permanent location in gorgeous Alexander Valley Wine Country or shop here on our online shop.

 

North End, 233 N. Cloverdale Blvd., Cloverdale, CA 95425 

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Store Hours: Tuesday-Friday 10am-5pm | Saturdays 10-5pm | Sundays 10-4pm

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We’re Bri and Mollie, business partners and dear friends who opened

North End because we love our little town of Cloverdale and wanted more for

its shopping community, and for the people who call it home.

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We dreamed of creating not only an epic shopping experience with top-notch

customer service, but also a warm, welcoming space where you can show up

exactly as you are. A place that feels inspiring yet comfortable, curated yet

approachable, and rooted in connection. From the beginning, North End was

never meant to be just a store, it was meant to be a gathering place.

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What started as a small shop has grown into something much bigger than we

ever imagined. As our community grew, so did our vision. Over time, that vision

expanded into hosting monthly events, pop-ups, and collaborations, bringing

people together through fashion, fun, creativity, and genuine connection.

We began inviting local artists, makers, and vendors to share their work, turning

our space into a hub for community, conversation, and celebration.

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Today, North End has grown into a larger space and a larger brand—one that

reflects not only our personal style, but the spirit of the community that

surrounds us. We offer thoughtfully curated clothing, jewelry, gifts, apothecary,

vintage finds, and lifestyle pieces designed to be lived in and loved. And just as

importantly, we continue to create experiences, events, workshops, gatherings,

and moments that bring people together in meaningful ways.

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For us, North End isn’t just a boutique. It’s where style meets community, where creativity is encouraged, and where everyone belongs. We’re so grateful for how far we’ve come, incredibly excited about where we’re headed, and we can’t wait for you to be part of what’s next.

 

Welcome to North End. Welcome to our tribe.

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                                                     xx,

                                               Bri & Mollie

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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