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LET'S TALK SHOP

Come On In — The Door’s Always Open

    Sometimes you just need to stop in, say hi, and be reminded that this little community is full of heart.


    At North End, we’re more than a boutique — we’re a place where locals and visitors become friends. Come in for a cozy sweater, stay for the laughter. Ask about our newest arrivals, leave with a hug (and probably a story).


    We love when people tell us, “This place just feels good.” That’s the point. We built North End to be warm, inclusive, and real — a space that feels like connection.


    So whether you’re shopping, exploring, or just need a pick-me-up, our door’s open. We can’t wait to see you.


    From our hearts,


    Bri + Mollie

    North End | Let's Talk Shop

     

    Behind the Grid: The Vibe We Want You to Feel

      We pour our hearts into our Instagram — not because we’re chasing likes, but because we want you to feel something when you land there.


      Every photo, reel, and story is meant to tell a piece of our world:The laughter behind the counter, the scent of new arrivals, the music that plays that keeps the vibe upbeat, and the warmth of this little town we love.


      When you scroll our feed, we want you to feel like you’ve just walked into the shop — greeted with a smile, a playlist you love, and maybe a little outfit inspo for your next adventure.


      Our Instagram isn’t about perfection — it’s about connection. We’re real women doing what we love, sharing the behind-the-scenes, and celebrating all the moments that make this North End life feel full.


      So come hang out with us shop_northend — we promise YOU belong here!


      From our hearts,


      Bri + Mollie


      North End | Let's Talk Shop

       

      The Season of Showing Up

        Every season tells a story — not just in fashion, but in life.

        Some seasons are about rest. Others about growth, adventure, or rebuilding. Whatever season you’re in — we see you. And we want you to show up in it, fully.


        Maybe that means wearing color again after months of neutrals. Maybe it’s putting on jeans that make you feel bold. Maybe it’s choosing comfort over trends — or maybe it’s letting yourself sparkle a little just because you can.


        Fashion is one of the simplest ways we express our energy.When you show up dressed with intention, even on the hard days, you’re telling the world: I’m here. I’m trying. I’m showing up.

        And that — more than any outfit — is what makes you glow.

        So here’s to showing up, no matter the season.In style, in spirit, and always — as you.


        From our hearts,


        Bri + Mollie


        North End | Let's Talk Shop

         

        Welcome to Let's Talk Shop, a space where fashion meets real life. Where style isn’t about keeping up, but showing up.

        Here, we talk honestly about fashion, what inspires us, what challenges us, and how we can all feel a little more ourselves in the clothes we wear.
        Think of this as your cozy corner of the internet where girlfriends gather to talk style, life, and the stories woven between.

        Because at the end of the day, fashion isn’t about perfection, it’s about connection to your community, your confidence, and helping you find your true north.

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