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Behind the Grid: The Vibe We Want You to Feel

We pour our hearts into our Instagram — not because we’re chasing likes, but because we want you to feel something when you land there.


Every photo, reel, and story is meant to tell a piece of our world:The laughter behind the counter, the scent of new arrivals, the music that plays that keeps the vibe upbeat, and the warmth of this little town we love.


When you scroll our feed, we want you to feel like you’ve just walked into the shop — greeted with a smile, a playlist you love, and maybe a little outfit inspo for your next adventure.


Our Instagram isn’t about perfection — it’s about connection. We’re real women doing what we love, sharing the behind-the-scenes, and celebrating all the moments that make this North End life feel full.


So come hang out with us shop_northend — we promise YOU belong here!


From our hearts,


Bri + Mollie


North End | Let's Talk Shop

 
 
 

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